Refyne

PRODUCT PHOTOGRAPHY + 4 MONTH VIDEO CONTENT CREATION

Refyne is an American based company out of Huntington Beach, California. Their focus on durable, minimalistic designed EDC gear has made them one of the top brands in the market. I have collaborated with Refyne on multiple occasions. First, in 2023, the objective was to create product focused, imagery for Refyne’s social media presence and fresh content for their website buildout. This project lead to their current Website banner image that has been the same since late 2023. Next, in 2024, Refyne reached out with the objective create a fresh variety of diverse video short-form content showcasing their EP1 and EP1L products outside of the typical EDC atmosphere. The goal was to bring a fresh approach and introduce a new array of potential audience to Refyne and their products. This led to a total of 4 months of content creation in order to build up an archive of content and reach broader horizons.